While they are attractive, and make for interesting dinner conversation, ATM's were built to make money.
1. INCREASED REGISTER RECEIPTS
Most of the money made with an ATM is reflected in your daily
register receipts. ATM users withdraw an average of $55 per
transaction. How much can you get them to spend in your location,
5%? 10%? 25%? More?
2. INCREASED FOOT TRAFFIC
Increased foot traffic is the primary reason a company installs an ATM
inside their location. They know that every
potential customer that has to pass through their store to get cash before
shopping might not find their way back to spend it in theirs. NOTE:
This scenario also works in reverse for bars, and nightclubs. Now,
no one will ever have to leave early for lack of funds.
3. SURCHARGE REVENUE
Your overall strategy should be to get as many potential customers
to use your machine as possible. It's better to have 400 people a
month use your ATM at $1.50 per transaction, than to have 300 people
use it for $2. While both scenarios generate $600 a month in
surcharge revenue, the $1.50 machine gives you an extra 100
customers a month, while putting thousands of dollars into their
spending hands.
4. COLLATERAL SALES
Money orders? Phone cards? Concert/Sporting event tickets? Co-op
advertising? The revenue generating possibilities for ATMs are
extensive, and ever expanding. Your Clear Advantage Account Manager
is continually being trained to present you with the best
opportunities available for your business.
5. DECREASED CREDIT CARD EXPENSE There is a significant segment of
credit card users who would prefer to pay in cash, given the
opportunity. These customer switchovers will save you the 1.5% to
4%, the credit card companies charge you for their services, as well
as earn you even more in surcharge revenue.
